Here’s a hard truth most hiring managers don’t want to hear: your slow communication is why you keep missing out on top talent.
Think about it this way. When you bought your house, you expected your mortgage broker to return calls within hours, not days. You wanted updates. You wanted to know where things stood. Radio silence would have driven you mad.
Now the tables have turned. A recruiter is working to find someone who will spend 40+ hours a week in your business. Someone who will interact with your team daily. Someone whose performance directly impacts your bottom line.
And yet, many hiring managers go quiet for days. Sometimes weeks.
The Real Cost of Slow Communication
Every day you delay responding to a recruiter, several things happen:
The best candidates in the market get snapped up by faster-moving competitors. Your recruiter can’t provide feedback that would help them find better matches. The candidates who are waiting lose interest and enthusiasm. Your employer brand takes a hit as word spreads about your slow process.
I’ve seen it countless times in 15+ years of recruitment. A hiring manager loves a candidate on Monday. By Thursday, when they finally get around to making an offer, that candidate has accepted elsewhere.
What Good Communication Looks Like
You don’t need to drop everything every time your recruiter calls. But you do need a system:
Respond to candidate submissions within 48 hours, even if the answer is no. Provide specific feedback on why candidates weren’t suitable. This helps your recruiter calibrate and find better matches faster. Book interview times promptly. If a candidate impressed you, move quickly. Make decisions and communicate them clearly.
Even a “No” is Valuable
Here’s something that surprises many hiring managers: recruiters actually appreciate quick rejections.
A fast “no” with feedback is infinitely more valuable than silence. It tells the recruiter what’s not working so they can adjust their search. It frees them to present other candidates. It keeps the process moving.
The worst thing you can do is leave candidates and recruiters hanging in limbo.
The Competitive Advantage of Speed
Companies that communicate well with their recruitment partners consistently hire better people. Not because they have more money or better perks, but because they respect the process and move decisively.
In a competitive talent market, speed and communication aren’t just nice to have. They’re your edge.
If you’re struggling to find quality candidates, before blaming the market or your recruiter, ask yourself: how quickly am I responding? What feedback am I providing? Am I treating this partnership with the same urgency I’d expect from my own service providers?
The answer might be uncomfortable. But it’s the first step to better hiring outcomes.
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