"Why You’re Not Getting Job Interviews (And How to Fix It)"

You’re applying for jobs and hearing nothing. It’s frustrating and demoralising.

After reviewing thousands of applications, here are the real reasons you’re not getting callbacks – and how to fix them.

Your Resume Doesn’t Match the Job

The biggest issue I see: generic resumes sent to every job.

ATS (Applicant Tracking Systems) scan for keywords from the job ad. If your resume doesn’t include them, you’re filtered out before a human sees it.

Fix: Tailor your resume for each application. Mirror the language in the job ad. If they want “stakeholder management,” don’t just say “worked with people.”

You’re Applying for the Wrong Jobs

Be honest with yourself. If a role asks for 7 years experience and you have 2, you’re not getting an interview.

Fix: Apply for roles where you meet at least 70-80% of the requirements. Stretch is good. Delusion isn’t.

Your Resume Has Problems

Common issues:

• Too long (keep it to 2-3 pages)
• No achievements (just lists of duties)
• Formatting issues (tables, graphics that ATS can’t read)
• Typos and grammatical errors
• Missing contact details
• Objective statements instead of professional summaries

Fix: Get someone to review your resume. Fresh eyes catch what you miss.

You’re Applying Too Late

Many jobs are filled before the ad comes down. If a role’s been posted for 3 weeks, they probably have a shortlist already.

Fix: Apply within the first few days of a job being posted. Set up job alerts.

Your LinkedIn Profile Is Weak

Recruiters and hiring managers check LinkedIn. If your profile is empty, outdated, or has a bad photo, it hurts your chances.

Fix: Complete your profile. Professional photo. Detailed experience. Make sure it matches your resume.

You Have Red Flags

Things that make employers hesitate:

• Unexplained gaps
• Job hopping (lots of short stints)
• Demotions or lateral moves that look odd
• Bad online presence (Google yourself)

Fix: Address these proactively in your cover letter or application. Don’t leave employers guessing.

You’re Not Following Instructions

If the ad says “include a cover letter” and you don’t, you’re out. If it says “apply via our website” and you email your resume, you’re out.

Fix: Read the ad carefully. Follow every instruction exactly.

The Market Is Tough

Sometimes it’s not you – the market is genuinely competitive. More applicants per role means more rejections even for good candidates.

Fix: Keep going. Treat job hunting like a job. Volume matters when competition is high.

If your applications are going nowhere and you can’t figure out why, book a session. I’ll review your resume, assess your approach, and tell you exactly what’s holding you back.