"Job Ads Are Terrible"

Buzzwords repel talent.

In 15+ years of recruitment, I’ve placed thousands. Rejected thousands more. The difference isn’t what you think.

Let me explain.

What You’re Actually Competing Against

You think you’re competing against other candidates. You’re not. You’re competing against indifference.

The hiring manager is busy. 200 applications to review. Back to back meetings. Their own work on top of hiring.

They’re looking for reasons to reject, not interview. Every typo. Every vague phrase. Every unexplained gap. That’s a reason.

Your job isn’t to be good enough. It’s to give them no reason to say no.

The Mindset Shift

Stop thinking like a job seeker. Start thinking like a solution provider.

Companies don’t hire because people need jobs. They hire because problems need solving. Your communication should be about what problems you solve.

Not: ‘I have 10 years in marketing.’

But: ‘I’ve increased qualified leads by 40% for three companies using specific strategies.’

One is about you. One is about them. Guess which gets interviews?

Why Nobody Tells You This

Recruiters don’t say this – don’t want to hurt feelings. Hiring managers don’t – no time. Friends don’t – they’re friends.

So here I am.

Your CV probably needs work. Interview skills need polish. Follow-up inadequate. Research superficial. Attitude might be off.

Not definitely. But probably. These are problems in 90% of people not getting results.

The Employer Perspective

I work both sides. Here’s what hiring managers tell me when I ask why they passed on candidates:

‘They didn’t seem interested.’ (Translation: they didn’t ask questions.)

‘They couldn’t explain their experience clearly.’ (Translation: rambling answers with no structure.)

‘Something felt off.’ (Translation: body language or energy was wrong.)

‘They didn’t research us.’ (Translation: asked questions that were answered on the website.)

Notice what’s NOT on this list? ‘They weren’t qualified enough.’ Qualifications get you in the door. Everything else determines whether you stay.

Interview skills are skills. They can be learned, practiced, and improved. Stop treating interviews like personality tests. Start treating them like performances you prepare for.

Common Objections I Hear

‘But I’m an introvert.’ Introverts can prepare thoroughly, answer concisely, and ask thoughtful questions. Introversion isn’t an excuse.

‘But I’m not good at self-promotion.’ Nobody’s asking you to brag. They’re asking you to clearly explain what you’ve accomplished. Facts aren’t bragging.

‘But the market is terrible right now.’ The market is the same for everyone. Some people still get jobs. Be one of them.

‘But I don’t have enough experience.’ Then get creative about how you frame what you do have. Transferable skills exist.

Objections are comfortable. Results require discomfort. Pick your discomfort.

The Bottom Line

You can ignore this. Most do. Prefer believing the problem is external – market, economy, discrimination, bad luck.

Maybe true in your case. Probably not.

People who get results look honestly at themselves, identify what’s not working, fix it. No excuses. Just changes.

Your choice.

Clear communication. Thorough preparation. Honest self-assessment. Consistent follow-up. That’s the formula. Simple to understand. Hard to do.

Start today. Or don’t. Market keeps moving either way.